On the flip side of our Mangrove Ventures adventure, Willow’s been helping (doing) the rebranding for Veridian Development with us
Discovering Fairies
Yesterday Willow and I had a beautiful session together, putting our Mangrove Ventures hats back on, to run Regen Places Network through our regenerative business incubator frameworks again
She started with a simple enough question… “What does Veridian do?”
Without thinking I replied “It creates wealth for conscious people”
…and we both paused abruptly to contemplate
I think she was worried about the perception of the W word particularly in relation to our sector of regeneration. I paused with the realisation that I truly don’t see wealth in the same way that I used too
Wealth to me now is a nourishing, relational, and abundant place to love from, but I have to be careful in the market because that’s definitely not what others think when they think it
It’s also definitely not what the people think when they see a white middle aged man in a suit talking about property development trying to explain why he is one of the good ones… I don’t even know if I am, or what that even means anymore
Veridian works with people in place to put projects together that help people build wealth across all the capitals, which include:
Security of community through collaboration and codesign
Security of place through land based investments including community owned and led assets through CLT’s
Clean water and food security for the client and community
Security of local environment through the development of the consciousness, capacity, and capability of the community to self actualise through socio-ecological harmony
Structuring and security of generational financial wealth for the clients and community in the establsihment of reciprical exchange and localised regenerative economies
Development of regenerative buisness services through the people for the people in service to eachother and place
Spiritualising the material and materialising the spiritual for those that find meaning in these words
Raising culture to higher places in the hearts and minds of the people
Structuring evolutionary potential into place through mechanism and support for self-deterninde learning and commitment to something bigger than ourselves
To name but a few…
We have a lot of amazing examples of models and frameworks to see all this through and below is just some in our training and back pocket that we draw from through project work
Maybe we need a new word for wealth that reminds us what true wealth is from a human relational perspective… Call out to Alan Livshin on one of your word plays here mate and happy for help from anyone
Either way… this is the doing of regenerative development with the people in place
This is what place based capital could achieve if it leaned in to a deep model of regenerative development
This is the lens that we all need to reevaluate the way we see ourselves, our own places, and contribution to the bigger story of our civilisation
And the big realisation for me as I move through this work though is that C is no longer just for Community… C is for Consciousness in everything that we do, as its not what we do but the way that we do it
Drumroll on the logo update…
Wealth = We + Health
Wehealth or Healthwe?